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Striiv launches a tiny smart pedometer to track your physical activity

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

striiv pedometer

Striiv, the startup that makes a game out of making you more fit, has launched a small step-tracking device dubbed the Striiv Play Smart Pedometer. The devices goes hand-in-hand with a free iPhone app launched last two weeks ago and are part of the company’s strategy of reaching the largest number of users with its gamified fitness applications.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.