Logitech G’s Streamlabs said it saw record momentum for its streaming product development initiatives and industry partnerships in 2025.
In 2025, the company said itlaunched multiple new product features, collaborated with key industry players and top creator talent, and received industry awards for its innovations.
Advancing AI for creators and app developers
Streamlabs kicked off 2025 with the reveal of the Streamlabs Intelligent Streaming Agent: a dynamic 3D co-host, producer, and technical assistant developed in collaboration with Nvidia and Inworld AI.
Launched officially in September, the Agent won Tweaktown’s Best of Computex 2025 Award and has been recognized across the industry and the media as an AI innovation that empowers human producers and creators.
The tool allows users to customize their production automations, employ a virtual avatar to support the stream with live commentary and chat engagement, and activate real-time troubleshooting.
“When developing the Agent with Inworld AI and Nvidia, our goal was to create a tool to help streamers focus on engaging their audiences during streams. What we ultimately created was an AI-powered agent representing a new era of interactive live streaming,” said Ashray Urs, head of Streamlabs, in a statement. “More than just a supporting player behind the scenes, the Agent becomes part of the performance itself, making streams more interactive and immersive for viewers while letting streamers focus on their creative flow.”
Along with the Agent launch, Streamlabs released Streamlabs AI, the computer vision model behind the Agent, as an SDK for developers. With Streamlabs AI, developers have already created an expansive library of reactive overlays that respond to in-game events in real time.
“AI is everyone’s business priority number-one, and Streamlabs is delivering some of the most exciting AI innovation not only across our brand portfolio, but the entire industry,” said Ujesh Desai, General Manager of Gaming at Logitech. “We’re thrilled that streamers of all experience levels have access to these advanced AI production tools.”
In 2025, Streamlabs also expanded support for its AI Game Highlighter to Apex Legends, Black Ops 6, Counter Strike 2, League of Legends, Marvel Rivals, and Overwatch, among other top-streamed titles. The tool automatically clips streamers’ best gameplay moments, reducing time spent editing and clipping manually.
Streamlabs sponsorships: A new way to play for pay
On average, sponsorship income accounts for 29.6% of a gaming content creator’s overall earnings. But as the Streamlabs team has observed, the desire for sponsorship opportunities has been disproportionate to access to them. To promote fairer access, Streamlabs launched Streamlabs Sponsorships, where creators of any size can apply for brand sponsorships and get paid to stream.
The latest addition to Streamlabs’ already robust monetization ecosystem, Sponsorships marked the first major streaming platform to take $0 in cuts from brand deals, passing 100% of launch campaign payouts directly to creators. To date, Streamlabs has facilitated over $1.5 billion in creator payouts, including $41 million in 2025 alone. More than 15 million people have supported their favorite creators with tips, including over 500,000 unique tippers in 2025.
Building the infrastructure for IRL streaming
As IRL streaming takes the world by storm, Streamlabs has announced significant innovations and collaborations to make streaming on the go easier and more accessible.
With early access to Meta’s Wearables Device Access Toolkit for AI glasses, we’re building a hands-free, first-person livestreaming workflow planned for launch in Q1 2026. This will allow users to stream directly from their AI glasses from Meta with full support for Streamlabs overlays, widgets, and engagement tools. Hands-free streaming boosts immersion and engagement while making production safer and less cumbersome.
At TwitchCon San Diego, Streamlabs unveiled Stream Shift, enabling creators to seamlessly switch their feeds between devices without ending their stream or losing viewers. The feature was inspired by feedback from Minecraft streamer Tubbo, who was looking for a simpler flow between PC, mobile, and IRL setups. Stream Shift is now available to Streamlabs Ultra subscribers.
Awards and accolades
Streamlabs won multiple awards in 2025, including the Webby People’s Voice Award for Creative Production and the RemoteTech Breakthrough Award for Streaming Solution of the Year, along with Best in Show at Computex 2025.
“Technology is evolving to make streaming more accessible to creators, and we want to be the driving force in expanding that accessibility,” said Urs. “As we’re seeing with the rise of IRL streaming, everyday people are defining the future of entertainment. We want to give these creators the opportunity to not only deliver experiences that captivate audiences worldwide, but to actually make an income from it.”
In the next year, Streamlabs will focus on expanding support for the Intelligent Streaming Agent to new games and adding new brands to the Sponsorships platform.