SteamElements is helping Wizards of the Coast deal with influencers.
SteamElements is helping Wizards of the Coast deal with influencers.
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StreamElements helps brands work with livestream content creators more efficiently

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

StreamElements has partnered with Magic: The Gathering maker Wizards of the Coast to launch SE.CAP, what it says is an integrated influencer marketing platform that helps brands monitor content creators and motivate them with rewards.

For brands, the platform helps grow and manage creator communities and programs while streamlining the process of creating measurable and scalable reward-based activations with influencers. And for the influencers and livestreamers, it helps them make more money without a lot of the hassle usually involved in working with brands.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.