Story Protocol is collaborating with Magma on programmable IP.
Story Protocol is collaborating with Magma on programmable IP.
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Story Protocol and Magma will help artists grow with ‘programmable intellectual property’

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Story Protocol is teaming up with art platform Magma to help millions of artists monetize their creations through programmable intellectual property.

In this new age of generative AI and user-generated content, Story Protocol cofounder SY (Seung Yoon) Lee said in an interview with GamesBeat that he believes that intellectual property is trapped in a medieval age. And with Magma, which has 2.5 million artists seeking new ways to make money, he hopes to set everybody free.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.