Starbreeze plans a StarCade VR arcade.
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Starbreeze plans a virtual reality arcade in L.A.

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Payday 2 developer Starbreeze Studios said today that it will set up a virtual reality arcade in Los Angeles as part of a bid to expose more people to VR — and make it popular.

The Swedish company disclosed the plan at the VRLA Winter Expo event in Los Angeles. The Los Angeles area has become a hotbed VR as both game companies and entertainment firms go after VR. The VRLA Winter Expo was expected to draw 3,000 people over the weekend. Investors threw more than $686 million into VR and augmented reality investments in 2015, according to tech advisor Digi-Capital.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.