Spectrum Labs is working with IMVU to reward healthy behavior via AI.
Spectrum Labs is working with IMVU to reward healthy behavior via AI.
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Spectrum Labs teams with IMVU to use AI to identify healthy online behavior

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Spectrum Labs has created natural language AI that can parse online text for toxic behavior. And now it has figured out how to identify healthy online behavior and reward it.

The Miami company has launched its first-ever Healthy Behavior AI in partnership with Together Labs’ IMVU, one of the world’s largest social game platforms — or, as we call them these days, a metaverse platform. (It turns out they met at our GamesBeat Summit 2022 event in April and began this partnership). It turns out that incentivizing positive play can lead to better return on investment, said Justin Davis, CEO of Spectrum Labs, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.