Jon Koller of Sony Computer Entertainment America
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Sony’s marketing chief on the PS 4 launch (video interview)

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Jon Koller has been preparing for the launch of the PlayStation 4 for a long time. The vice president of marketing at Sony Computer Entertainment America is at the Standard High Line Hotel in New York City, where the company is launching the PS4 at the stroke of midnight tonight.

Koller said the company has tried to stay on message about how it made the PS4 for gamers, with 26 titles available at launch to satisfy just about everyone. Koller said Sony rented out the whole hotel, which looks a lot like a PlayStation 4. Festivities around the event include a giant light-based arcade game display and a bunch of PS4 demo units for players who are waiting in line.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.