Sony’s fall ad blitz means PlayStation gets most TV impressions

PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports, especially the NFL and NBA, were huge drivers of impressions for the industry overall. Sony company accounts for over 61% of the sector’s TV ad impressions across 30 days

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.