Sony Pictures Television unveils Sports Jeopardy mobile game

Sony Pictures Television is launching its Sports Jeopardy mobile game today just in time for the Super Bowl.

That may seem weird, but it is a sensible brand-extension strategy. Last week, Sony Pictures Television launched its first original video game with the launch of Suits and Swords for iOS and Android devices. Big brand owners like Sony want to break into mobile, where there is huge potential because there are more than a billion users. But the thing that works well in mobile now is gaming rather than video or non-game apps. So Sony Pictures Television is going where the money is: mobile games.