Sony Pictures Television is launching its Sports Jeopardy mobile game today just in time for the Super Bowl.
Sports Jeopardy
That may seem weird, but it is a sensible brand-extension strategy. Last week, Sony Pictures Television launched its first original video game with the launch of Suits and Swords for iOS and Android devices. Big brand owners like Sony want to break into mobile, where there is huge potential because there are more than a billion users. But the thing that works well in mobile now is gaming rather than video or non-game apps. So Sony Pictures Television is going where the money is: mobile games.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
GamesBeat