Sony partners with Spin Master on toys and merch for PlayStation games

Posted byby Rachel Kaser
July 20, 2022
Updated June 19, 2025
2 min

Spin Master announced today it has entered a new licensing agreement with Sony. The former is the toy licensee for first-party PlayStation titles, meaning it will make merch for several of Sony Interactive Entertainment’s (SIE) biggest brands.

According to Spin Master, this includes titles like God of War, Horizon, The Last of Us, and Uncharted. It plans to create products “in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.”

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Written by

Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.