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Sony launches PlayStation 4, fans go nuts

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Sony launched its PlayStation 4 tonight across North America at thousands of midnight store openings.

At the launch
At the launch

The company’s next-gen console is now on sale for $400 at retailers around the country (it comes out Nov. 29 in Europe). Sony held its launch event in New York at the Standard High Line Hotel in Manhattan, where the Japanese company rented out the whole hotel and put up a cool light show of video game scenes on the walls.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.