After attending my first PlayStation Experience event in San Francisco, I liked how the whole experience was focused on the joy of gaming. From the very start, Sony made it clear that the event was a combination of talking about new games and appreciation event for the fans who have purchased 30 million PlayStation 4 video game consoles since 2013.
Our GamesBeat team attended the two-hour keynote talk on Saturday, and we also spent both days checking out the games in the exhibit halls and interviewing developers on site. The live Sony event where Sony showed off the newest games for the PS4, PlayStation VR, and PlayStation Vita systems in San Francisco could put some pressure on Microsoft and Nintendo to respond with their own live events. Of course, Microsoft had a big presence at the Gamescom fan event in Europe, and Nintendo often updates its fans through one-way online video presentations. Business people call Sony’s tactics “experiential marketing.” I think it just plain smart and an improvement on other trade shows, where a lot of stuff just isn’t playable.
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