Sony draws praise for PlayStation VR’s low price and game focus from industry watchers

Sony announced yesterday that its PlayStation VR headset costs $399 when it launches in October. And that move has gone over well with industry analysts, who expect this to be a $30 billion market by 2020.

“I like the price point, but it doesn’t include all the necessary components, like the camera [and controller],” said Joost van Dreunen, an analyst at SuperData Research. “So I expect Sony to announce a bundled version that provides consumers with everything they need.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.