Microsoft and Sony are playing a game of chicken when it comes to the price of the PlayStation 5 and Xbox Series X. No one wants to go first. And I’m sure that you, like me, find this strategy infuriating. They know the prices of their next-gen consoles, so why not tell us? Well — it’s not that simple. The reality is that neither company knows what they are going to charge you. And they won’t until the day they decide to announce that price.
Let’s explain what is happening here. I’m sure you’re thinking that both of these companies must know what their consoles are going to cost. And that is true. They do understand the costs. Sourcing parts, assembling the hardware, packaging, and shipping are not fixed, but they are at least predictable.
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