Sony advertises Destiny: The Taken King by pushing it into your PlayStation 4 library

Advertisements are features now.

If you own a PlayStation 4 but don’t own Destiny, you may have noticed that the sci-fi shooter popped into your library today. Of course, if you click-through to actually launch it, the PS4 will take you to the store page to buy the game for $60. But this is all part of a little-known option that Sony calls “featured content.” This is when Sony downloads things to your system that it thinks you will like — and maybe it’s just a coincidence that the thing it thinks you will like is a game it’s spending a ton of marketing money on.