SoftBank CEO Masayoshi Son explains why a $100 billion fund isn’t enough

To understand Masayoshi Son, the CEO of SoftBank, you have to think of normal ambitions and multiply them by a million or so. That’s why he considers the $100 billion investment fund that he is raising with a Saudi Arabian group only the “beginning” of his future strategy.

Son made this remark alongside Simon Segars, CEO of ARM, in an interview with a small group of press on Tuesday, just before he gave a speech at the ARM TechCon event. Segars said he is happy to have Son as his new boss, as SoftBank just bought ARM for $31 billion. Son said he measures his investment return in decades and thinks about how he can execute on a long-term vision.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.