Social media’s future is live-event AR

Imagine 10,000 people simultaneously engaged with each other, all in the same place at the same time. A mixture of the real and virtual, where anything is possible, right in the middle of the big events like a rock concert or the World Series. That’s the potential of augmented reality at live events — especially how it could affect social media.

Thousands of users can now share a virtual experience merged with the real world using only their own phones and tablets. AR holds endless possibilities for planners looking to transform their event or environment from passive backdrop to active engagement site. The full range of creative implementations has yet to be fulfilled, but apps are getting simpler to create, deploy, and use. You don’t need a dev team to turn your site into an AR adventure.