So many dudes: 93% of Wii U eShop customers are men

A recent report revealed that adult women outnumber teenage boys when it comes to gaming — but that doesn’t tell the whole story.

Nintendo revealed the demographics of its digital eShop store for its Wii U console at the Unite 2014 conference for the Unity game engine. It turns out that men far outnumber women when it comes to buying digital games on its platform. The company confirmed that men make up 93 percent of the people making purchases on the Wii U’s digital-distribution market. Now, this doesn’t reveal who owns a Wii U, but it does illustrate the skewed market that developers — especially independent game makers who don’t release physical games — are selling software to.