Snail Games unveils Android gamer smartphone and console for CES

Snail Games USA, the Los Angeles division of a Chinese online game publisher, said today it’s launching its matching Android gaming smartphone and Android game console at the upcoming 2015 International CES in Las Vegas in January.

Snail Games USA described the devices as groundbreaking and a key part of its expansion into mobile gaming hardware and software business into the American market.

The show marks the official launch of Snail’s new gaming smartphones, dubbed the W and W 3D. Those smartphones feature a gamepad-style design and software to bring the feel of traditional game controllers to the mobile marketplace. The W 3D also includes Snail’s latest advancement in eye-tracking glasses-free 3D display technology.

Snail Games USA will also introduce the OBox, a modular-design Android gaming console that connects to a television.

Snail Games, the parent company of L.A.-based Snail Games USA, has made online games for the Chinese market for over a decade. The company moved into telecommunications-network services in China in early 2014, with specialized data packages for mobile gaming. It offers free data and special rewards when used together with certain apps from Snail’s library of mobile games. Snail Games wants to bring the same model to the U.S.

“Our devices come with preinstalled free gaming content, but you can play any of the popular titles on them,” said Snail Games USA vice president Jim Tsai in a statement. “We want to provide our customers a complete gaming experience through our devices.”

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.