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Skylanders: Swap Force is Activision’s next big bet on hybrid toy-games (preview)

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

skylanders swap

Activision Blizzard is unveiling a new Skylanders game today that shows how it continues to innovate with its extremely successful hybrid toy-video game franchise. The interchangeable body halves of Skylanders: Swap Force toys are the new gimmick that the company is using to get kids to buy even more Skylanders and push the franchise to a billion dollars in sales.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.