Singular's new Creative Optimization Wizard tool helps marketers better understand their promotions

In-game advertising is one of the ways mobile developers make money, and one company is offering a tool to help marketers get more from those kinds of promotions.

Singular, a technology company that operates a mobile-marketing platform, announced its Creative Optimization Wizard tool today. This new feature in Singular’s software enables marketing companies to understand exactly how all of their ads are performing and how the audience is interacting with those promotional campaigns. Companies are looking to get any edge they can to squeeze more from their million-dollar ad spends, and Singular is trying to tap into that.