Singular has launched its list of the top ad networks for mobile user acquisition.
Singular has launched its list of the top ad networks for mobile user acquisition.
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Singular: TikTok is a rising star in top ad networks for acquiring mobile users

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

A survey of the top mobile ad networks found that TikTok is a rising star in mobile user acquisition, according to measurement company Singular‘s 2020 ROI Index.

Singular measures the return-on-investment for mobile ad networks. In 2019, the company sifted through $6.3 billion in ad spending for 2.2 billion app installations across 550 ad networks. And it found that while Google and Facebook still lead in volume and adoption and ROI, TikTok emerged out of nowhere.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.