SimCity BuildIt has become the most-played SimCity ever, EA Mobile claims

SimCity is building its empire on mobile.

EA Mobile’s SimCity BuildIt launched about six months ago on Dec. 16. Almost 40 million people worldwide have played it since then, EA Mobile vice president and group general manager Jason Willig said in an exclusive interview with GamesBeat, making it potentially the biggest SimCity title ever created. Most of those users are from outside the United States, and engagement and retention statistics are “very high,” he said.