Shawn Layden and Mark Cerny talk about Sony's game business at Gamelab.

Shawn Layden: 9 takeaways from Sony’s worldwide game studios chief

Shawn Layden is the guy at Sony who goes on stage at the Electronic Entertainment Expo (E3) or the PlayStation Experience event, wearing a T-shirt. That T-shirt communicates something to fans, like when Layden triggered a revival of Crash Bandicoot by wearing that T-shirt at an event, leading fans to speculate and then forcing Activision to remake the game.

But Layden never gets much time on stage, and we rarely get to see him answer questions. This week, it was interesting to see him answer some key questions from game developer and PlayStation 4 architect Mark Cerny at the Gamelab event in Barcelona. Layden, who has worked at Sony for more than 30 years, answered questions from Cerny for an hour and entertained audience questions. In the wake of E3, he was able to answer more questions than usual, and the result was a fascinating discussion of Sony’s game business.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.