Ken Jeong stars in SGN's Cookie Jam video ad.
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SGN uses celebrity Ken Jeong of The Hangover in a funny Cookie Jam ad

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Humor seems to be the prevailing trend in mobile gaming ads. The latest to show this is mobile game publisher SGN, which used comedian actor Ken Jeong from The Hangover films in its latest ad for its Cookie Jam match-3 mobile game.

Jeong, a doctor who became a comedian and actor, wears a big cookie outfit in the ad. He walks into a beauty parlor and gives out Cookie Jam to brighten up the ladies under the hair dryers. The SGN ad targets older women, its main audience for the casual game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.