SGN teams up with NetEase Games to launch Cookie Jam in China.
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SGN teams up with NetEase to take Cookie Jam mobile game to China

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

In another example of West meets East in global gaming, SGN and NetEase have teamed up to publish SGN’s hit mobile game Cookie Jam in China.

NetEase, a maker of online games that is shifting to mobile, will modify the game for the Chinese audience and publish it in mobile app stores in China. Cookie Jam has been a smash hit in the West on Facebook and mobile devices, and it is one of the reasons that SGN has grown to become the leading mobile puzzle game developer in the world, second only to Candy Crush Saga publisher King Digital Entertainment. SGN’s titles have been downloaded more than 500 million times, and Cookie Jam is at the top of the list.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.