Xena: Warrior Princess is one of many narratives in Series: Your Story Universe.

Series: Your Story Universe is NBCUniversal’s big push into interactive storytelling

NBCUniversal and Endless Entertainment launched a new interactive storytelling mobile game today: Series: Your Story Universe.

Universal Games and Digital Platforms is tapping NBCUniversal’s huge set of entertainment intellectual property to fuel storytelling experiences for players, who can make decisions and choose narrative paths that are based on their favorite TV shows and movies.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.