Sensor Tower: Super Mario Run beats Pokémon Go record — 4 days to 25 million downloads

Few video game characters are as popular as Pikachu, Pokémon’s mascot. I say “few” because of Mario.

It took Super Mario Run only four days to reach 25 million downloads on iOS, according to app-intelligence firm Sensor Tower. That’s a new record. In July, it took Pokémon Go 11 days to reach that same milestone following its launch. This demonstrates the power that Nintendo’s brands can have in the $36.6 billion mobile gaming market.