Sega wants to revitalize its ‘dormant IPs’ while focusing more on PC games

For the first time in many years, Sega seems like it has a strong vision for how it wants to approach game industry. And it is now openly explaining what that vision means.

In a presentation to investors, Sega revealed its “Road to 2020” mission statement. The company detailed a future where it revitalizes dormant properties (IP), expands its existing gaming brands, and builds new IPs — especially for the PC market in North America and Europe. This comes on the heels of a successful fiscal 2017 where the Persona 5 and Total War: Warhammer publisher reported net sales of $1.8 billion (205.7 billion Japanese yen) for the 12-month period ending March 31. That’s up 8 percent year-over-year. But moving forward, the company wants to continue its upward trajectory by diverting its investments away from a diverse group of projects in favor of reinforcing its most promising properties.