Bill Grosso, CEO of Scientific Revenue.
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Scientific Revenue figures out optimal prices for virtual goods in games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Setting prices and running a virtual economy is complicated. But most game developers don’t have degrees in economics. Scientific Revenue wants to offload the task of dynamically pricing virtual currency in mobile games.

The result is a new expert source for dynamic pricing decisions that can make a significant difference in the money generated from the same base of players, said Bill Grosso, the chief executive of Scientific Revenue. His company tweaks prices and maximizes revenue for companies, and that’s crucial because many companies are having a tougher time surviving because user acquisition costs are rising steeply for free-to-play games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.