KSV's Seoul Dynasty Overwatch team. KSV
KSV's Seoul Dynasty Overwatch team. KSV recently changed its name to Gen.G esports.
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Samsung steps up as an esports sponsor with Gen.G

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Gen.G has signed Samsung Electronics as an official sponsor for the company’s esports teams. The move is the first since Gen.G named Chris Park as its CEO earlier this month, and it’s the kind of move necessary for esports to become a $1.7 billion market by 2020, as predicted by market research firm Newzoo.

Seoul-based Gen.G has esports teams, such as the Seoul Dynasty team that participates in the Overwatch League. In this deal, Gen.G will receive the latest high-capacity, high-performance SSDs from Samsung, along with financial support. Samsung SSD will be implemented in the Gen.G Seoul HQ, where Gen.G teams train.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.