Samsung TV Art Basel campaign
Samsung TV Art Basel campaign
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Samsung spreads Vision AI across its 2025 TV portfolio

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

For this year’s lineup, Samsung said that AI will come to life in more ways than just great picture quality. The company is introducing AI-backed experiences to make your day simpler, more dynamic, and just plain better.

Announced at CES 2025, these experiences will help usher in a new era for Samsung TVs known as Vision AI. Vision AI will deliver better picture quality, optimized sound, and new experiences that will change how you watch TV.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.