SafeDK: Analytics and advertising are the most popular SDKs in free Android apps

SafeDK, a marketplace that monitors the use of software development kits (SDKs) in 150,000 free Android apps, found in a recent report that analytics SDKs are still the most popular form of third-party software SDKs in mobile apps.

Analytics SDKs are found in 82 percent of apps, according to the report. Advertising SDKs are found in 75.3 percent of apps. Social SDKs are integrated into 46.5 percent of apps, while payment SDKs are in 41.8 percent.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.