Greg Richardson
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Rumble’s Greg Richardson on building games that last forever (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 11 min

Rumble Entertainment was ready to release its first game, KingsRoad, last year, but players didn’t like it. So the startup game studio, headed by former Elevation Partners partner Greg Richardson, went back to the drawing board. The company has learned that in the new age of mobile, you have to invest heavily to make a “console-quality” game.

Fans are getting more discerning, and gamemakers have to iterate on their titles until they get them right. And to get advice on that process and a longer runway, Richardson raised a new round of funding from Asian free-to-play online game giant Nexon.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.