Roll20 sponsors Team 8, a top 10 Heroes of the Storm squad

Roll20’s latest move shows that sometimes, it’s good to be the king. Or in this case, the boss.

The digital tabletop company announced today that it’s getting into esports, sponsoring Heroes of the Storm pro squad Team 8 in the Heroes Global Championship. This group will compete as “Roll20 esports” going forward. It’s easy to see why any company would want to get into esports — market researcher firm Newzoo predicts will grow to a $696 million business in 2017. And while Blizzard’s multiplayer online battle arena (MOBA) isn’t as big as League of Legends or Dota 2, it does have a thriving scene, and it was the No. 8 game on livestreaming site Twitch in April, according to Newzoo.