RockYou signs second social game deal with Loot Drop

Social gaming company RockYou has signed a second game publishing deal with Loot Drop, the studio created by veteran game developers John Romero (right) and Brenda Brathwaite (left).

Loot Drop is an interesting studio that is testing the notion of whether an independent developer can create social games for a variety of publishing masters. It’s worth watching because Romero’s previous game, Ravenwood Fair, has more than 10 million monthly active users, and the company is going out of its way to hire rock star game makers who prize creative freedom above all else.

Redwood City, Calif.-based RockYou’s Jonathan Knight (pictured middle) and San Mateo, Calif.-based Loot Drop had previously announced a deal to publish Loot Drop’s first game. The companies are revealing today that the first game will be called Cloudforest Expedition, and it will be launched this summer. RockYou is funding and publishing that game.

Besides Brathwaite and Romero, Loot Drop’s co-founders include game veterans Tom Hall and Rob Sirotek, and the company recently added creative director Laralyn McWilliams. Romero and Hall were co-creators of Doom and have many games together. Brathwaite worked for many years at Sir-Tech Software, a game company started by Sirotek. Knight said RockYou was pleased with the progress on Cloudforest Expedition. That motivated RockYou to sign up a second unannounced title from Loot Drop.

Romero said that RockYou is supporting Loot Drop’s creative freedom. He said Cloudforest Expedition will be a story-driven adventure game. It invites users to become the next great explorer. It will use clearing, exploration and discovery play styles. Such games are big bets for RockYou, which is trying to compete more effectively with market leader Zynga by making high-quality social games.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.