Roblox is so lucrative that it has attracted professional studios like Gamefam

Roblox is one of gaming’s many quiet giants. Or, if you have teenagers or children, perhaps it is not so quiet. The long-running user-generated content platform went public in March with a $41.9 billion valuation thanks in large part to its massive audience of young players. But the company’s worth also comes from the community creators who earn a cut of the money that players spend on their games. And now that business model is so lucrative that it’s attracting professional studios.

Gamefam is one of those pro development teams. The company started up two years ago with the purpose of applying traditional-development techniques to the world of Roblox, and that is paying off. Gamefam’s Roblox games rack up 50 million monthly visitors and six-figure monthly revenue. I spoke with Gamefam chief executive officer Joe Ferencz for the How Games Make Money podcast, and you can listen to that interview below.