24kGoldn is doing a concert experience in Roblox.
24kGoldn is doing a concert experience in Roblox.
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Roblox and Sony unveil 24kGoldn virtual concert

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Roblox and Sony announced that music artist 24kGoldn will perform a virtual concert inside the platform for user-generated content.

It’s just one more sign that brands and musical performers are drawn to Roblox’s platform, which attracts more than 55 million people a day. And Roblox wants to expand beyond games to broader entertainment as part of its mission to provide a metaverse for fans. Roblox is a pretty good contender for the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.

The 24kGoldn El Dorado Concert Experience will take place in Roblox on Friday, March 25 at 4 p.m. Pacific time.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.