Robin Hunicke, cofounder of Funomena, at GamesBeat Summit 2017.
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Watch Robin Hunicke’s inspiring talk on mass-market gaming

Robin Hunicke only had five minutes to talk in our lightning round at GamesBeat Summit 2017. But the cofounder of indie game studio Funomena made good use of her time.

Hunicke entitled her talk “A letter to Blue Ocean developers,” a reference to Blue Ocean Strategy, which advises entrepreneurs to seek out the blue ocean, rather than fight with the sharks in the red ocean where there is too much competition for food. She praised developers who try to strike out for the blue ocean, making games that haven’t been done before or are innovative in some way.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.