Riot Games gets Nielsen to measure League of Legends esports competitions

Riot Games has tapped Nielsen to measure League of Legends esports competition so sponsors know the impact of their advertising dollars. The deal is important to helping esports generate the same kind of big advertising revenues as traditional sports. This is a path for esports to live up to the hype for generating revenue.

Nielsen will handle comprehensive sponsorship valuation measurement across the Riot’s multiple esports leagues and competitions around the world. The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating or considering association with its League of Legends events. The research also will support brands in achieving the greatest return on investment through Riot Games.