RiderState lets you conquer the world with your bike

The founders of RiderState have the novel idea of motivating you by turning your bike ride into a Foursquare-like battle to conquer territory from fellow bikers.

You can strap your phone to your bike to view RiderState
You can strap your phone to your bike to view RiderState

The Madrid, Spain-based startup hopes it will inspire people to exercise by making cycling more competitive through its geolocation game. It is one more example of gamification, or the use of game-like behavior in non-game activities to inspire people. In this case, RiderState aims to inspire people through play to take up cycling.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.