RiderState lets you conquer the world with your bike

The founders of RiderState have the novel idea of motivating you by turning your bike ride into a Foursquare-like battle to conquer territory from fellow bikers.

The Madrid, Spain-based startup hopes it will inspire people to exercise by making cycling more competitive through its geolocation game. It is one more example of gamification, or the use of game-like behavior in non-game activities to inspire people. In this case, RiderState aims to inspire people through play to take up cycling.