Westworld

Richard Bartle interview: How game developers should think about sapient AI characters

Richard Bartle is one of the leading academics on video games and is a senior lecturer and honorary professor of computer game design at the University of Essex in the United Kingdom. He might seem an unusual choice to talk about the ethics of artificial intelligence, but video game developers have grappled with the ethics of creating virtual worlds with AI beings in them for a long time. Not only do they have to consider the ethics of what they create in their own worlds, the game designers also have to consider how much control to grant players over the AI characters who inhabit the worlds. If game developers are the gods, then players can be the demi-gods.

He recently spoke about this topic in a fascinating talk in August on the IEEE Conference on Games in London. I interviewed him about our own interests in the intersection of AI, games, and ethics. He is in the midst of writing a book about the ethics of AI in games. His aim is to point out the unusual moral and ethical questions that AI specialists of the future will face.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.