Cozmo Lost in Reddit is an event for Redditors.
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Redditors will collaborate to move Anki’s Cozmo robot through rooms

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Robot marketing has evolved. Today, Anki’s Cozmo robot will participate in a livestream that turns all of the social networking site Reddit into a kind of virtual escape room.

The event is an homage to Reddit and its culture, and it represents a new way for people to interact with Anki’s Cozmo robot. Cozmo is a robot with artificial intelligence, and you can control it using a smartphone. Redditors will collaborate to guide Cozmo through multiple “rooms” on Reddit. Each Reddit sub-section, or subreddit, will be like a new room that Cozmo can visit. This is one of the weirdest marketing promotions I’ve seen.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.