Red Hot Labs launches Toro to make mobile-ad buying easy on Facebook

Red Hot Labs is announcing its Toro tool today so that it can make it much easier for mobile app and game developers to buy ads on Facebook. The startup says it can cut the cost of acquiring a mobile user by 40 percent. That’s not bad, coming from the team that created Zynga’s FarmVille game.

Facebook has proven to be very effective at acquiring targeted users who are very likely to install an advertised mobile app, since it can sift through its user data to find the people who are most likely to be receptive to an ad for Clash of Clans or Words With Friends. The market for Facebook mobile advertising is growing fast, with companies spending 50 percent to 75 percent of their mobile ad budget on Facebook — which is why Facebook reported a 41 percent increase in mobile ad revenue in its most recent quarter.