Razer expands pro gaming investment with sponsorship of Denial Esports

Razer now sponsors 20 different esports teams as it further pushes its effort to associate its products with top-level gaming.

Denial Esports, a pro club that competes in multiple games, announced a deal today that will immerse its players in Razer products. The squads will use Razer keyboards, mice, headsets, and mats while playing in tournaments for MOBAs League of Legends and Smite, two of the competitive gaming’s most popular online strategy titles. For events featuring Xbox One’s Halo sci-fi shooter, Denial will now use Razer’s Wildcat gamepad. But the collaboration only starts with competitions — the hardware and software manufacturer is also planning to provide audio and video equipment to Denial for their team and personal livestreams. Esports is a $748 million business largely due to sponsorships like this one. But for Razer, a team deal like this one is about reaching a massive audience of esports fans who are willing to spend money on products to use the same gear as their favorite pros.