RapidFire enables in-game ads for Miniclip's games.
Categories

RapidFire’s dynamic in-game ads will help Miniclip finally monetize its online library

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

RapidFire is announcing today it has enabled dynamic in-game advertising in online games on Miniclip.com.

With dynamic ads, a game company can embed an ad unit inside a game, such as a billboard within a virtual environment. Then it can make the ads dynamic, or change them based on what a player has seen before.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.