Q&A with Zynga and GSN Games: Accelerating growth with app bidding

This article is part of a Gaming Insights series paid for by Facebook.

Bidding is a hot topic in app monetization, and with the upcoming impact of iOS 14 changes, it’s more important than ever for developers and publishers to understand its benefits. We spoke with Brian Truman at GSN Games and Phil Suh at Zynga to get their perspective on the advantages of bidding, tips on implementation, and the future of app monetization.