Publishers Clearing House acquires LiveToWin mobile app to reach young people

You are probably aware of Publishers Clearing House. It’s that direct-marketing company with the Ed McMahon and the big checks that change the lives of little old ladies. Well, the company is going mobile to keep its business thriving in the future.

Publishers Clearing House has acquired the mobile app LivteoWin, which is an iOS and Android game that lets people enter sweepstakes by watching videos and answering polls. This is part of the company’s efforts to reach out to a younger demographic that PCH claims is already enjoying LiveToWin. Along with the app, the Boston-based development team, also called LiveToWin is also included as part of the acquisition.