PS4 vs. the world: How Sony’s new console fits into the modern gaming market (interview)

This is part of our ongoing series about games and trends of the upcoming next generation.

Sony Computer Entertainment executives like to say that they don’t really care about or react to the competition — I’ve heard it more than a few times behind the scenes. But we’ve all seen evidence to the contrary. Take this past June’s E3, the Electronic Entertainment Expo game industry trade show. On stage at its own press conference, Sony announced its stance (at the time) on used games for the upcoming PlayStation 4 console to the delight of the crowd. It was clearly a shot at Microsoft’s perceived draconian policies on the Xbox One — but that’s perfectly OK. To think that Sony would do its business in a hermetically sealed bubble is just unrealistic, no matter what its representatives say publicly.