PlayStation VR boss was surprised by Oculus Rift’s $599 price

Virtual reality is new and hot, and it turns out that new hot things cost a lot of money — unless they’re made by Sony? That’s one possible interpretation of the most recent statement from one of the key people at Sony Computer Entertainment.

The Rift virtual reality headset from Facebook subsidiary Oculus VR is selling for $599, and that price “surprised” Sony Worldwide Studios president Shuhei Yoshida, according to a report on Polygon. The PlayStation first-party gaming chief was also stunned by the price of the Vive, which HTC developed in partnership with Steam owner and operator Valve. The Vive sells for $799.